Digital Style Guide
A complete digital style guide developed for all of Urban Outfitters’ digital platforms: website, apps (Apple & Android), emails, social, and paid media; with the purpose of identifying nuances between the platforms and improving on those to have a solidified digital experience.
The guide exists in both print and digital format, so that it can be shared amongst internal and external teams as needed.
Role: Data collection, layout design.
Art Direction - Andrew McQuiston
Creative Direction - James Mackenzie
Executive Creative Direction - Matt Owen
Excerpts of the print style guide
Excerpts from the digital style guide