Digital Style Guide

A complete digital style guide developed for all of Urban Outfitters’ digital platforms: website, apps (Apple & Android), emails, social, and paid media; with the purpose of identifying nuances between the platforms and improving on those to have a solidified digital experience.

The guide exists in both print and digital format, so that it can be shared amongst internal and external teams as needed.

Role: Data collection, layout design.

Art Direction - Andrew McQuiston

Creative Direction - James Mackenzie

Executive Creative Direction - Matt Owen

Excerpts of the print style guide


Excerpts from the digital style guide

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