Urban Outfitters Header Redesign
One of the biggest initiatives within the PWA project, was the redesign of our header and navigation. Besides having the goal of creating a true white-label header among the three URBN brands, we also wanted to accomplish a more responsive, cleaner and accessible navigation for our customers, that was achieved after research and user testing of the header across breakpoints.
My role involved ideating and creating wireframes based on research and brand goals. As the project developed, I worked alongside the Anthropologie and Free People's design team to establish a direction that fulfilled all the brands' requirements.
Based on this, we came up with a modular system to address the main shopping path, cart and utility links. Together, we collaborated with UX designers and developers to build the new header, as well as to review information collected through user testing and implement any changes found to improve the design.
Implementation was divided into two. The first part of the project (the header and mobile navigation) was released in August 2020, while the rest of the project is scheduled to be released early 2021. See the project live here.
Role: Web design, wireframe development, web production, icon design, VQA, research
Art Direction - Andrew McQuiston
UX Designers - Lauren Schoonover, Sujan Khadgi
Product Manager - Jessica Kroeber
Creative Direction - James Mackenzie
In collaboration with URBN's UX design teams, Anthropologie's and Free People's UI teams and URBN's development team.