The UO App Landing Page

A landing page dedicated to bring more attention to UO’s mobile apps. Instead of focusing just on the app’s technical features and talk about the efficiency that these bring into the UO digital experience, the concept was to let the app and its user reviews speak for themselves. 

With this idea in mind, the design and layout of the page seek to highlight actual live reviews that speak to said features, while at the same time showing the lifestyle that UO wants to bring to the customer’s experience. 

Click here to see the live site.


Role: Concept, ideation, layout design, visual design, digital content creation, video editing, production, VQA


Art Direction - Andrew McQuiston

Creative Direction - James Mackenzie

Executive Creative Direction - Dan Kent

Copy - Rachel Haas

In collaboration with UO's digital production team, UO's social and video team


UO Community Cares

A landing page designed to promote UO Community Cares, a program which brings customers and employees together through volunteer work, events and collaborations. 

The updates show the changes made during the 2019 Pride Campaign.

See the live site here.


Role: Layout design, web design, photo curation, prototype development, digital content creation, VQA


Art Direction - Andrew McQuiston

Creative Direction - James Mackenzie

Executive Creative Direction - Matt Owen, Dan Kent


The June update was done to showcase the collection of UO's Pride exclusive tees in partnership with GLSEN for the 2019 Pride Celebration, as well as to bring attention to the brand-supported initiatives and community projects.

The site included a collection of gifs made to celebrate Pride, as well as information on UO related projects and its participation in the Philly pride parade.




More Landing Pages:


• UOCC (Spring 2020 Update): Created redlines and worked in production and VQA of the live page. See the live site here. 

• Write A Review: Layout, asset creation, redline and production done to refresh an old page and create incentive for people to write a review. See the live site here.

• UO Spaces: Design, layout, production and VQA done for a new updated page. See the live site here.

• UO Creative Services: Managed Intern in design and layout of web page. Worked in production and VQA of the live page. See the live site here.

 

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