Project developed to allow the UO brand to tap into its customers’ every day life by letting people use stickers to express themselves using quirky, cute and relatable illustrations. 

The stickers are available once you download the app, while also being accessible through Giphy, which makes it easier for the customers to use them in other apps like Instagram and Snapchat. 

Illustration
Motion Graphics

Art Direction - Andrew McQuiston
Creative Direction - James Mackenzie
Executive Creative Direction - Matt Owen & Dan Kent

In collaboration with Eleni Trapp and the UO Design Teams

Using Format