UO iMessage Stickers

Project developed to allow the UO brand to tap into its customers’ every day life by letting people use stickers to express themselves using quirky, cute and relatable illustrations. 

Stickers are updated on a seasonal basis to allow space for events and holidays that are celebrated throughout the year and that resonate with the customers' lifestyle and entertainment.

The stickers are available once you download the app, while also being accessible through Giphy, which makes it easier for the customers to use them in other apps like Instagram and Snapchat. 


Role: Ideation, illustration, animation and production


Art Direction - Andrew McQuiston

Creative Direction - James Mackenzie

Executive Creative Direction - Matt Owen & Dan Kent

In collaboration with Eleni Trapp and the UO Design Teams

 

More from Urban Outfitters

Using Format