UO iMessage Stickers
Project developed to allow the UO brand to tap into its customers’ every day life by letting people use stickers to express themselves using quirky, cute and relatable illustrations.
Stickers are updated on a seasonal basis to allow space for events and holidays that are celebrated throughout the year and that resonate with the customers' lifestyle and entertainment.
The stickers are available once you download the app, while also being accessible through Giphy, which makes it easier for the customers to use them in other apps like Instagram and Snapchat.
Role: Ideation, illustration, animation and production
Art Direction - Andrew McQuiston
Creative Direction - James Mackenzie
Executive Creative Direction - Matt Owen & Dan Kent
In collaboration with Eleni Trapp and the UO Design Teams
