*Red Dot: Communication Award 2018 Winner* 
*ADAA 2018 Semifinalist* 
*Gold Medalist SCAD Secession 2018* 

Paradox is an exhibition that offers a space illustrating how two cultures combine through the visual language to create imagery that is beautiful and captivates the viewer, allowing them to understand and explore the idea that different cultures can coexist together in harmony. It also allows for people to get inspired into exploring by removing that fear of the unknown. It is meant to be an ephemeral exhibition, but its effect is meant to be sustained. 

It's all about the intertwining letterforms as a metaphor for harmony that can ultimately be translated into a more cultural sense. The exhibition thus achieving an educational, informational and inspirational purpose.

identity | exhibition | merchandise | promotional 


An alphabet created by combining both English and Korean. It is readable in both languages to encompass the fact that not only does it have a visual appeal, but it is also able to function. 



The logotype developed for the exhibition spells out the word “paradox” in English, but it’s written in a Korean fashion, where instead of having a linear word, the name fits into a square, as it is read from top to bottom and left to right.

mugs / 머그잔


postcards / 엽서

journals / 저널


phone cases / 전화 케이스

tote bags / 토트 백

Using Format